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7HD Multichannel
In a surprising move to beat the competition to the punch, on the 15th October at around 10:30pm, Seven started the first HD multichannel in Australia.
Images from Seven HD
Offering the movie 25th Hour, Seven HD differed to the normal programming on Seven Digital which was Boston Legal, In Case of Emergency and Lost.
It was unexpected and unfortunately caused the normal lineup which usually is shown in high definition with 5.1 channel surround sound to instead be standard definition with stereo audio. The return to Lost also came at the expense of HD with a SD upconvert instead.
This is no doubt a test to be first on the market so hopefully we will see better on screen graphics, a watermarked not synced with the SD programming and and continued short advertising (of Seven shows) in the future.